Buy iTunes Gift Cards (Apple Gift Card)

Buy iTunes Gift Cards and Apple Gift Cards: regional codes for Apple Account, App Store and subscriptions

An iTunes Gift Card today is a redemption code that lands on your Apple Account balance and pays for the entire Apple ecosystem: App Store, Apple Music, iCloud+, Apple TV+, Apple Arcade, Apple One and in-app purchases across iOS, iPadOS, macOS and visionOS. The publisher is Apple Inc. On 31 July 2020 the US version was renamed Apple Gift Card and absorbed both the older App Store & iTunes Gift Card and the Apple Store Gift Card into a single product. Canada and Australia followed in July 2021; the UK and most of the EU completed unification through 2022. In Türkiye, Japan, China, Korea and most of the CIS, the card still works as a services-only product under the familiar iTunes Gift Card name — codes from those regions cannot be used to buy an iPhone or a Mac at retail, only digital content and subscriptions.

• Regions: US (USD), Türkiye (TRY), UK (GBP), EU (EUR — DE/FR/ES/IT), Japan (JPY), Canada (CAD), Korea (KRW), India (INR), UAE (AED), KZ/UZ
• A 16-character code starting with X — this is the redeem code, not the serial number printed on the packaging
• Redemption at redeem.apple.com or directly inside the App Store on any device
• Apple Account balance cap: $2,000 USD or local equivalent
• Up to 8 cards in a single online transaction on apple.com, up to 20 at a physical Apple Store
• Cards issued from 1 January 2019 onward have no expiration — the balance does not lapse

Apple Gift Card vs iTunes Gift Card: one card or two

This is the first thing buyers get caught on. Before 31 July 2020 the US lineup was two separate products: the App Store & iTunes Gift Card, which only paid for digital content (App Store, iTunes, Apple Music, iCloud, Apple Books), and the Apple Store Gift Card, sold only for hardware purchases at retail Apple Stores and on apple.com. Apple merged them into a single universal Apple Gift Card, first in the US, then in Canada and Australia (July 2021), and across the UK and most of Europe by 2022. On those unified markets the same card pays for an Apple Music subscription, a pair of AirPods or AppleCare+. In Türkiye, Japan, China and most of the CIS that merger never happened, so the codes for those regions in the Brawl Games catalogue are best treated as services-only: no iPhone or Mac purchase even with a large balance.

Strict regional binding: why a US code will not redeem on a TR account

Apple Gift Cards are tied to the country of the Apple ID. A US card only redeems on a United States Apple ID, a Turkish card only on an Apple ID Türkiye, a Japanese card only on Japan, and so on. This is not a bug or a temporary lock — it is Apple's defence against price arbitrage. An Apple Music subscription in Türkiye costs roughly three to four times less than the US one; the Indian price is lower still. US and TR accounts are deliberately walled off. Before buying a code, confirm the region of your Apple ID and pick the card to match: a US ID needs USD, a Turkish ID needs TRY, a Japanese ID needs JPY, a Kazakhstan or Uzbekistan ID takes the local currency from the KZ/UZ pool.

Switching the Apple ID region: the zero-balance rule

Apple does allow region changes, but on two conditions. First, the Apple Account balance must be zero. If even $0.03 or ₺2.50 is left, the system blocks the country switch until the residue is spent — which is why users sometimes buy the cheapest app in the store just to drain the balance to nothing. Second, active subscriptions used to require waiting them out or cancelling. Since April 2026 Apple has simplified the process for users in the Russian region: subscriptions are temporarily paused on a region change and automatically resumed when the user returns to the original country, so there is no longer a need to wait for them to expire. Note that after the switch the content catalogue changes: films, shows and a portion of apps purchased on a US account may not be accessible from a TR region account and vice versa, because the licensing scope is regional.

What the Apple Account balance actually pays for in 2026

Across every region the card covers Apple Music (Individual, Family, Student, Voice), Apple TV+ (now $12.99 in the US after the August 2025 price hike — the service's first major increase), iCloud+ at every tier from 50 GB at $0.99 up to 12 TB at $59.99, Apple Arcade at $6.99 with the 2025-2026 catalogue additions from Square Enix, Capcom and Bandai, Apple Fitness+, Apple News+ (US/CA/UK/AU only), and the bundled Apple One tiers. The 2026 US Apple One pricing is Individual at $19.95, Family at $25.95 and Premier at $37.95 a month; Premier now saves up to $384 a year compared with subscribing to each service separately. On the unified US/CA/AU/UK card, the same balance also pays for iPhone, iPad, Mac, AirPods, Apple Watch and accessories on apple.com and at retail.

AppleCare+ and Apple Vision Pro: where the gift card stops

Two details rarely covered elsewhere. AppleCare+ can be paid for from the Apple Account balance, but Apple requires a working bank card on file for the recurring charge — you cannot start the subscription with a gift card alone, even when the balance covers the full amount. The Apple Vision Pro story is the opposite: visionOS works with the gift card balance end-to-end. Apple Arcade VR titles, Apple TV+ Immersive content and in-app purchases inside visionOS apps all draw from the same wallet as the regular App Store. Purchase confirmation on Vision Pro happens through Optic ID — a glance plus a pinch gesture — instead of the Face ID flow familiar from iPhone.

The Russian region in 2026: what actually works

This is the most sensitive block. Apple cut off Russian bank cards from App Store, iTunes and subscriptions in March 2022. From 1 April 2026, following an order from the Russian Ministry of Digital Development, the last working route — payment via the Russian mobile carrier balance — was also disabled. Existing subscriptions on Apple IDs set to the Russian region no longer auto-renew once the Apple Account balance runs out. Cards issued in Russia before 2022 can technically still redeem on a Russian Apple ID, but new purchases from that balance are limited to a heavily reduced Russian App Store catalogue. The working approach in 2026 for players in regions where the official store has limited card support is a second Apple ID with a Türkiye, Kazakhstan, Uzbekistan or US region, topped up with the matching regional card. Türkiye remains the most popular choice thanks to the lower subscription and in-app pricing; creating a TR/KZ/UZ Apple ID almost always requires a VPN with the local IP and a valid local address.

How to redeem an iTunes Gift Card

1. Find the 16-character code that starts with the letter X (any 12-digit number on a physical card is a serial number — it is not used for redemption).
2. On iPhone or iPad open the App Store, tap the avatar and choose Redeem Gift Card or Code; on Mac open App Store and click Redeem Gift Card; on Apple TV go to Account, then Redeem Code; on Apple Vision Pro go to App Store, then the account view, then Redeem.
3. The browser route is redeem.apple.com, signed in with an Apple ID in the same region as the card.
4. Type the code or use the camera scan on iPhone/iPad.
5. The amount lands on the Apple Account Balance in the region's currency. Future purchases draw from the balance first; any shortfall pulls from the bank card on file.

Adjacent cards in the Brawl Games catalogue

• Google Play Gift Card — the direct Android counterpart with the same store-balance flow, regional binding, and YouTube Premium / in-app coverage.
• App Store + Google Play gift cards — the joint page for both mobile ecosystems, useful when an account mix needs both iOS and Android codes.
• Steam Gift Card — the regional wallet code for Valve's PC ecosystem with the same country-of-account binding rules.
• Amazon Gift Card — a regional card (US/UK/DE/JP) that funds an Amazon account in the local currency, handy when the Apple ID lives in TR or US and Amazon sits on a different country.

iTunes and Apple Gift Cards in the Brawl Games catalogue come in USD, TRY, EUR, GBP, JPY and other currencies covering the main Apple ID regions. Specific denomination ladders are listed inside each product card — Apple supports custom amounts from $10 to $500 for digital US cards. Direct Apple ID top-ups from Russian bank cards have been off since 2022, the mobile carrier route was switched off in April 2026, and regional codes through resellers remain the working way to keep an Apple Account alive outside the Russian region. Payment is accepted from Russia and the CIS; questions about a region, denomination or order status are handled in the on-site chat.